IOS – ANDROID – WEBSITE
2018

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A leading UK tax service provider for individuals, expatriates, partnerships & small businesses.

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Introduction
Previously, financial bookkeeping was complicated and cumbersome, also it was generally more suitable for large enterprises than small businesses. Until Making Tax Digital introduced, there were a vast range of accounting software that’s been designed uniquely for small businesses and self-employed workers, and many of the products were surprisingly cheap or even completely free. Basetax was becoming more popular as one of the first trend-capture among the low cost but high quality products.

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opportunity
There are more than 250 accounting apps are available across the app stores. Fearlessly, Basetax stills seeing the opportunity to walk through its competitors.

The major purpose of those Accounting software applications is focusing on helping small business, regardless of the structure – sole trader, company, partnership or trust in order to simplify and take control the processes of business models. However, problem occurs with the government’s Making Tax Digital plans, everyone who has to file a Self Assessment tax return will need to use financial bookkeeper that’s congenial with Her Majesty’s Revenue and Customs (HMRC), and yet the BaseTax application founds a solution to solve the problem.

As a registered tax agent with HMRC in the UK, BaseTax helps individuals, accountants, and small business manage their financial and file tax return annually with no prior accounting/bookkeeping knowledge required.

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CHALLENGE
It was like pieces of puzzle that needs to be “completed”.

BaseTax conveyed to Bee Sight Soft with their idea about a financial bookkeeper (requested in web and phone-based), that can reduce the workload of calculating money, taxes for personal users, accountants, and small businesses. They already had a website, but they were not satisfy because it did not work so correctly as what it should be clear, friendly and simple. Non applications for phone services yet, too little marketing for the product’s growing, BaseTax at that time was still like a little invisible individual on the accounting software battlefield.

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SOLUTION
The all-new BaseTax

Bee Sight Soft came up with the strategy and suggested to re-built the current platform: Making the website more attractive to a broader range of users than the initial one. It was an innovative move that reflected our client’s desire.

Following up, we mobilized the product, building two mobile applications compatible with Android and iOS operating system with simple features but attractive and eyes catching.

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Simplicity is key

With an aim to take the nightmare out of accounting tasks, even with people have no financial background, accuracy and simplicity are the first concerns. We value the digital user experience by stabilizing the operating system and separating the product into two significant modules:

  • Bookkeeping: allows users to keep track of their income, expense, and mileage.
  • Tax return: an online tax return application.

These changes not only simplify the process for the user but also minimize the battery and memory the application consume.

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Smarter design

Accounting tasks evolved from paper and fax machines to online website containers. Unfortunately, that is how they remain to this day – fundamentally awkward and incoherent design that never progressed beyond primary utility.

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When Basetax first approached Bee Sight Soft, they were ready to be different. We helped them to visualise their ideas and together with us, we have finished application architecture, UX/UI design, and platform development within the time frame we sketched up from our estimating. Today, BaseTax is a leading UK tax service provider for individuals, expatriates, partnerships and small businesses.

As the platform develops and usage increases, we are working with BaseTax to finish the current phase. We are also currently supporting them for a trove of new feature releases and performance optimizations.

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Login Register
Simple registration with email, password creation, name & user type. If users have used the app before, they only need to log in with their email and password.

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Navigations
The app’s basic functionality is divided into several logical parts to make navigation easier. Thus, the tab bar panel includes Dashboard, Transaction, Employment, Report, and Setting.

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Form
Easy to create new invoice by adding crucial information. The approval tools support a wide range of file formats.

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Card
Apart from basic information, we decided to add Transaction and Invoice statistics so that user can get insights into their work.

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Dashboard
The most essential feature of BaseTax is Dashboard. This is the main screen in the app and the place where all activities ad transaction are recorded. All employment-related information is also displayed on this screen.

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Report
We added tables, charts and statistics so users can monitor their expenses and income. These statistics can be shown for a day, a week, a month, or any other period.

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Upgrade
Three distinguish packages serving different kinds of users. Each package informs user of initial features and user type. Users can also check out special offers (on special occasions) from the package card.

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Mobile Responsive
On-the-go access to all features and functions is critical to pleasing the engaged citizens.

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Website
A smooth, familiar and consistent experience across all platforms regardless of which device is being used.

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