IOS – ANDROID
2018

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Program Vingroup’s
Loyalty System

INTRODUCTION

VinGroup is the most well-known private business group in Vietnam with a comprehensive ecosystem including: real estate, education, health, retail, travel, entertainment, heavy industry. VinID cards were issued as customer loyalty cards for Vingroup members. Having too many cards in pocket raise a lot of difficulties for both publishers and users. Therefore, digitalizing all this process is inevitable, benefits VinGroup and more than 4 mil users: unlimited promotions and handling as many different types of loyalty cards as we pleased.

The challenge – The story behind VinID
VinGroup wanted to digitize Customer Loyalty Cards by using the online app instead of a magnetic stripe card. They have already built mobile applications for both iOS/Android, but receiving 3.0 rating point on App store and Google play

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VinGroup wanted an elegant mobile app that could be used by their clients to accumulate points and make payment, in real time.

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SOLUTION
Target users and fit in with the general tone of VinGroup’s corporate culture

DEVELOPMENT
Optimize the user flow and makes the interface more intuitive

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Integrating QR code

One of the crucial components of the VinID app was its integration with QR Code.

Users can add or use points to make payment quickly by scanning QR code.

UI/UX
Simplifying UI, have a clear layout that is easy
to use when a client is in a hurry or on the go

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Aligned with VinGroup’s corporate style

Animations

Payment – interface inspired

Minimalistic

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TESTING CHALLENGE
More than 200,000 current accounts raise a tall order for our development team to ensure a smooth, familiar experience across all platforms, regardless of which device is being used.

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THE RESULT – A DIAMOND UNDER PRESSURE
Meet all the customer’s requirement under a pressured deadline to help Vingroup Marketing Department runs campaigns on time.

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More Responsive
Less Clutter

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